Peter describes his role as a ‘Thinking Partner’, someone who helps business owners think through complex challenges, clarify their vision, and make better decisions
As the leader of TAB Lowcountry, Peter brings this approach to both his peer advisory boards and individual coaching clients from Charleston to Savannah, in every industry.
Peter uses the term “Thinking Partner” intentionally. Business coaching isn’t about having all the answers, it’s about asking the right questions, challenging assumptions, and facilitating breakthrough thinking. Whether through TAB peer advisory boards or one-on-one coaching sessions, Peter’s role is to help you think more strategically, decide more confidently, and act more effectively.
TAB Lowcountry | Charleston Peer Advisory Boards
The Alternative Board (TAB) Lowcountry brings together business owners from Charleston, Beaufort, and Bluffton and Savannah for monthly peer advisory meetings. As your Thinking Partner and facilitator, Peter guides these confidential sessions to effective movement for your business, through leadership challenges, growth, succession and partnerships.
TAB-Lowcountry brings together up to 10 business owners from an area, to form monthly peer advisory boards, meeting in a safe and secure environment. Facilitated by Peter, these advisory peer groups help established business owners (typically $1M-$20M in revenue) work through challenges, grow revenue, and make better strategic decisions through the collective wisdom of fellow entrepreneurs.
The TAB Lowcountry Approach
Peer Advisory Boards:
Small groups of non-competing business owners who meet monthly to share challenges, provide feedback, and hold each other accountable. Peter facilitates these sessions using TAB’s proven methodology while adapting to each group’s unique dynamics.
One-on-One Coaching:
Strategic coaching tailored to your specific business challenges. Perfect for business owners who prefer private consultation or need focused attention on succession planning, growth strategy, or leadership development.
Succession Planning:
Comprehensive exit strategy development, from initial planning through implementation. Peter helps business owners build transferable value and execute successful transitions.
Based in Charleston, Peter serves business owners throughout:
– Charleston, South Carolina
– Beaufort, South Carolina
– Bluffton, South Carolina
– Hilton Head, South Carolina
– Savannah, Georgia
– The entire South Carolina Lowcountry region
For more than a decade, Peter Brougham-Cook has led The Alternative Board across the Lowcountry of South Carolina and the Coastal Empire of Georgia, helping local business owners strengthen their organizations and improve quality of life.
With 42+ years of international experience, Peter has held senior P&L roles at PricewaterhouseCoopers (PwC) and IBM Global Business Services, leading multicultural teams and managing strategy across sectors including:
- Consumer Products
- Healthcare & Life Sciences
- Manufacturing
- Financial Services
- Mining & Defense
His specialties include enterprise resource planning, productivity improvement, governance, business valuation, and exit planning.
Peter’s coaching is known for its balance of candor and compassion—helping leaders make better decisions, clarify their direction, and strengthen accountability within their teams.